THE USE OF DIGITAL COMMUNICATIONS TOOLS BY LATVIAN ENVIRONMENTAL NGOS

Successful nature conservation requires engagement of diverse groups stakeholders. Attracting attention general public and local communities that underpin sustainable development are between the most important aspects effective communications by environmental non-governmental organizations (ENGOs). In modern world digital tools provide unprecedented opportunities for broadening reach ENGO communications. Latvia, many including ENGOs use as a part their mix. However, it is to understand what extent power strategies utilised these organisations. For this purpose, analysis Latvian was undertaken. The involved evaluation usage top in comparison application online similar Western Europe USA. It found while actively tools, with western range approaches make still underutilised. This may generally reduce appeal. Ultimately, underuse provided communication weaken effectiveness at regional scale. Thus, suggested enhance taking an example from ENGOS introducing more educational engaging content variety formats, ranging audio video materials. Detailed recommendations based on findings present review provided.